This is the source of truth for everyone making Pear-branded content: the team, partners, ambassadors, and the trader community. Use it to build social posts, threads, scripts, blog content, decks, and anything else that needs to look and sound like Pear.Documentation Index
Fetch the complete documentation index at: https://docs.pear.trade/llms.txt
Use this file to discover all available pages before exploring further.
Brand vision
Pear is the social layer of prediction markets. A mobile-first app where one account trades every venue, the smart money is the network you scroll through, and the friends you bring earn alongside you. Prediction markets are the most honest news source ever invented. Today they live across a half-dozen disconnected web apps where traders trade alone against the house. Pear is what those traders use when they finally have a phone-native, social-by-default home for the entire category. If everything we make holds the line on three things, we win:Mobile-first
Trade in a tap. Find ideas in a feed. Pear is built for the phone in your pocket, not retrofitted from a desktop product.
Social-first
Public profiles, leaderboards, copytrades, and the activity feed are not features. They are the product.
Trader-first
Real fills, real cost rundowns, real exits. No casino vocabulary. No promotional points. Cashback and referrals pay out as real USD.
The one-liner
Pear is the social layer of prediction markets. Mobile-first, on the go, one account every venue, real money back to traders. That sentence holds the whole product. If you have ten seconds, that’s the line.Three-sentence pitch
Prediction markets price reality better than any news source ever has, but the experience around them is fragmented across a half-dozen disconnected web apps. Pear is the social-first mobile app for the category: one account trades every venue, the activity feed shows you what the sharpest traders are doing, and you can copy any of them in one tap. You earn cashback on your own trades, referral rewards on the friends you bring, and the network compounds the more it grows.Smart routing across venues is in beta. When talking about Pear, lean on the social layer, mobile-native experience, and aggregation as the shipped product story. Smart routing for the lowest net price is real but rolling out market by market, so don’t promise it as a universal experience yet.
Core messages
These are the points to hit, in any order, depending on the audience.The social layer
Public profiles, win-rate leaderboards, one-tap copytrades. Pear is the first prediction-market app where the community is the product.
On the go
Mobile-native. Sign in once, trade in a tap. Built for the phone, not retrofitted from a web app.
One account, every market
Sign up once. Trade everywhere. Pear handles the venue accounts behind the scenes.
Real money back to traders
Cashback on every trade. Referral rewards on every friend. Both stack into withdrawable USD.
Your keys, your money
Non-custodial wallets. You can export your keys anytime. Rewards land in a balance you control.
Built for traders
Real cost rundowns. Partial fills. Partial closes. Live exit pricing. Basis points matter.
Voice and tone
Direct
Short sentences. Concrete claims. No hedging when we know something is true.
Confident
Pear is the best place to trade prediction markets. We say so. We don’t apologize for what we believe.
Smart, not snobby
Respect the reader. Assume they can do basic math. Don’t condescend, don’t dumb things down, don’t pad.
Words we use
| Use | Don’t use |
|---|---|
| Trader | Bettor, gambler, punter |
| Trade | Bet, wager, gamble |
| Position | Stake, ticket |
| Copytrade | Mirror bet, follow-the-leader |
| Activity feed | Timeline, news ticker |
| Cashback | Rebate, kickback, points |
| Reward ledger | Loyalty program |
| Venue | Exchange, platform, sportsbook |
| Market | Bet, line, prop |
| Fills | Settles, clears |
Visual identity
Color palette
Pear green (primary)
#16A34AUsed for primary actions, the brand mark, and accents throughout the product. Energetic but not aggressive.
Lime (accent)
#CAF800The “claim” color. Used sparingly for cashback, milestones, and reward CTAs. High signal.
Dark green (text)
#082416The brand-aligned text color on light surfaces. Replaces pure black for headlines and key copy.
Off-black (canvas)
#09090BPage canvas in dark mode. Slightly warmer than pure black, sits cleaner under the green accent.
Typography
- Headlines. Clean modern sans-serif. Tight tracking. Lowercase for emphasis only.
- Body. Same family, regular weight, generous line height.
- No serifs except in long-form editorial.
- No all-caps marketing copy other than eyebrow labels (small caps, tracked-out, gray).
Logo & mark
The Pear balloon is the brand. It always renders with the gradient (greens to chartreuse), never flat, never recolored, never outlined.App mark
The balloon, square crop, used as the app icon and favicon.
Wordmark
“Pear” in the brand sans-serif, paired with the mark for headers and signatures.
Lockup
Mark + wordmark side by side. Default for marketing surfaces and partnership announcements.
Spacing and layout
Generous. Pear doesn’t crowd. Default to more whitespace than feels necessary, then trim.Headline patterns that work
- One verb, one noun, one outcome. “Trade smarter. Earn more. Own your keys.”
- The social hook. “Follow the smart money. Trade what they trade.”
- The mobile hook. “Prediction markets. In your pocket.”
- The math. “30¢ on Yes pays $1. Find it across every venue, in one app.”
- The flip. “Other apps charge you to trade. Pear pays you back to trade.”
- The promise. “One account. Every venue. On the go.”
Sample social posts
Long, thesis-style:Prediction markets are the most honest news source ever invented. They turn every opinion into a price. The problem is they live in a half-dozen disconnected web apps where traders trade alone. Pear fixes that. One social-first mobile app. Every venue. Cashback on top.Short, punchy:
Trade once. Every venue. Earn cashback. Pear.Comparative without naming:
Same market. One social feed. No app-juggling. No staring at a chart alone.Educational:
A 30¢ contract pays $1 if it resolves Yes. Pear lets you trade it across every venue without leaving the app, see who else is in, and copy them if they’re hot. The math compounds.Community:
The leaderboard isn’t about luck. The traders at the top are right more than they’re wrong, and you can see exactly when, where, and why. Follow them. Copy them. Beat them.Beta-honest:
Smart routing across venues is in beta. We’d rather ship the social layer and fast aggregated execution honestly than overpromise on a router that isn’t bulletproof. Watch the routing badge in the trade drawer to see which markets are routed today.
Things to avoid
Don't compare to specific competitors by name.
The pitch stands on its own. Naming names invites legal scrutiny and dates the content. Talk about what Pear does differently, not who it’s different from.
Don't promise outcomes.
“Make money on Pear” is a compliance problem. “Earn cashback when you trade” is true and fine.
Don't over-claim AI or magic.
Smart routing is a real thing with a real explanation. Don’t dress it up as AI sorcery, especially while it’s in beta.
Content pillars
Lean on these when you’re stuck for what to post:The feed
Big trades from people you’d want to follow. Activity feed moments. Copytrade wins.
Earning
Cashback drops. Referral wins. Milestones hit. The money side of the product.
Sharpness
Cost rundowns. Partial closes. Trader-grade details. Why Pear feels different to use.
Community
Top traders. Leaderboard moves. Pear-native vocabulary. Behind-the-feed culture.
Markets
What’s trending. What just resolved. What’s mispriced. The actual market commentary.
Product
New features. Smart-routing improvements. New venues added. Build-in-public moments.
Brand assets
Drop these into decks, social, partnerships, and anywhere else you need a real Pear file. Right-click any image to save the source PNG.Logo & mark
Pear mark
PNG. Use as the standalone brand icon.
Pear wordmark (white)
PNG. Use on dark backgrounds only.
Hero balloon
Pear balloon (hero)
PNG. Full-color hero balloon for landing pages and decks.
App icon (256px)
PNG. iOS / Android app icon and favicon source.
Social
Open Graph image (1200x630)
PNG. Use as the share preview for links to Pear.
X / Twitter profile
PNG. Square profile picture for X, Instagram, LinkedIn.
X / Twitter banner
PNG. Banner artwork for X header.
Need a format that isn’t here (SVG, PDF, dark wordmark, alt color)? Email brand@pear.trade and we’ll send it over.
What’s next
Why Pear
The full positioning thesis behind every claim above.
How Pear works
The mechanics, in case you need to back up a claim.